Recommendation · MoneyCurrently, long-treatment patients pay as they go across visits, and only about 30-50% use financing (financing patients pay the entire treatment up front). Hormozi recommends changing the payment structure to pay-now, which he prefers from a cash conversion cycle perspective and says isn't uncommon. His script: 'There's two ways to pay — credit card or financing — but either way, we need to pay now to get this whole process started.' He believes this could get 80-90% of patients on financing. Supporting framings: you're going to pay it either way because you can't half-finish your mouth, and prepaying lets the practice preorder the things needed for the specific case. A prepay discount was floated but Hormozi would make it seem odd rather than standard.
Consequential creator advice requires independent verification before Today can promote it.
Alex Hormozi · This Video Should Be Required Viewing for Business Owners
Recommendation · MoneyThe host recommends asking yourself whether implementing AI in your business has made you more money. If it hasn't, you are likely using it in the wrong place, which means you need to return to the thing that matters most: identifying your true constraint and forcing all of your very limited resources on the one thing that's going to move the needle. He notes every business has only a speck of resources compared to what's available in the world, and that your skill at focusing that tiny speck on the one thing that will move the needle is what will ultimately make you more money, even more than AI.
Alex Hormozi · Why AI won't make you rich in 2026
Recommendation · MoneyThe host recommends that if you have a one-on-one business, you can go from one-to-one to one-to-many, even one-to-small-group, to create a lot of leverage, noting that going from one-on-one to one-on-ten gives you 10x leverage with just that one decision. He also recommends converting scheduled appointments with clients to asynchronous appointments, which gives a tremendous increase in leverage in terms of how many people you need from a deliverable perspective. Finally, he recommends changing your sales motion so a higher percentage of people buy, meaning you need fewer salespeople to close the same amount, because you've educated your prospects more fully throughout the sales process so they need less information to make decisions; this means fewer and shorter conversations for sales, 5
Alex Hormozi · Why AI won't make you rich in 2026
Recommendation · MoneyRobert Brennan recommends Kubernetes or another highly scalable, ephemeral environment as the most robust sandboxing strategy: get a pod for every agent session, the agent works on a local copy of the repo, then the pod spins down and the environment is destroyed, with the agent having opened a pull request or similar. This gives cloud scale — you can run as many agents as you want, as long as you are willing to pay for the memory and CPU.
AI Engineer · Sandboxes Aren't Optional: 4 Ways to Isolate Coding Agents — Robert Brennan, OpenHands
Recommendation · MoneyRobert Brennan recommends that a coding agent should not have access to every secret or every file on your system; it should only have access to the GitHub repo it is editing and maybe a couple of secrets needed to reach a local database.
AI Engineer · Sandboxes Aren't Optional: 4 Ways to Isolate Coding Agents — Robert Brennan, OpenHands
Method · MoneyThe host prescribes the concrete format for the event-based motion: wearing a white lab coat and running the scan as the core event.
Method, not a verified protocol.
Alex Hormozi · $100M Worth of Marketing Knowledge in 32 Minutes | Scale or Fail
Recommendation · MoneyIdentify the components of yourself that don't necessarily belong together and embrace them as part of your personal brand. Like Joe Rogan combining UFC, comedy, biohacking, politics, and aliens — the only intersection of those points is him. That's how you stand out in a world that wants to blend in: be really good and be fully you.
Alex Hormozi · If I Started A Personal Brand In 2026, I'd Do This - Dolly Parton
Recommendation · MoneyMahmoud Abdelwahab recommends that when adding a new feature, you tell the agent to verify that the feature works end to end by actually running infrastructure and testing things end to end, noting agents are very capable of this once asked.
AI Engineer · Please… Enough with the Sloppy, One-Shot SaaS Replacements — Mahmoud Abdelwahab, Railway
Recommendation · MoneyHave sales reps act like SDRs/BDRs who prospect and book discovery calls for the owner to close, rather than closing end-to-end themselves. Tell reps 'you'll make more money if I'm selling than you are. So do this for now', and still give them a commission on the deals they bring in. Having the owner close keeps them closer to the process so they can document it better and feedback loops are faster.
Alex Hormozi · How to Get Rich for Service-Based Businesses (Thank Me Later)
Recommendation · MoneyHormozi recommends adding a VSL before every customer conversation: it primes and frames the conversation, edifies the seller, includes one CTA (e.g., 'text me your headcount / event date') that proves they watched it, and helps scale sales once you stop being the person selling. With a VSL and instant quote, you might be able to change from a two-call close to a one-call close, though two calls are acceptable at certain price points.
Alex Hormozi · How to Get Rich for Service-Based Businesses (Thank Me Later)
Recommendation · MoneyAttach conditions to the price lock — no date change, no venue change, and headcount can't change by more than 20% — otherwise the price is void. Confirm these scope boundaries verbally before closing, and if the client breaks the locks, have a different conversation rather than trying to jab them on price.
Alex Hormozi · How to Get Rich for Service-Based Businesses (Thank Me Later)
Recommendation · MoneyHormozi advises pricing services at 5 to 10x internal costs (five being the minimum since estimates can go over), and using a price lock: charge the quoted price as long as the client doesn't change anything; if they change something, readjust and true up at the end.
Alex Hormozi · How to Get Rich for Service-Based Businesses (Thank Me Later)
Recommendation · MoneyMeet with your sales team every single day, not weekly, to drive performance. In morning check-ins ask 'what's your plan? How many touch points are you going to do?' and 'walk me through the leads that you're working. What kind of prep have you done for those calls and those reach outs so we can personalize them?' In end-of-day check-ins ask 'how the conversations go, where are we at with pipeline?'
Alex Hormozi · How to Get Rich for Service-Based Businesses (Thank Me Later)
Recommendation · MoneyUse a stable deployment surface (like HankWeek/Hankweave) that exposes a consistent, well-tested log and API interface with checkpointing, rollback, and budget enforcement.
AI Engineer · Just-in-Time Ontologies: What Cheap Intelligence Means for Data — Hrishi Olickel, Southbridge AI
Recommendation · MoneyThe host recommends localizing prices and payment methods in the markets you sell in: present prices in the customer's local currency and support the local payment methods they expect. She cites Stripe data that companies presenting prices in local currency saw almost 18% higher cross-border revenue, and companies supporting at least one local payment method saw a greater than 7% conversion uplift.
AI Engineer · https://www.youtube.com/watch?v=T3wRyXg_yVg
Recommendation · MoneyKim Maida recommends using token exchange — an existing standard published in 2020 that extends OAuth 2 — to solve the attribution and over-permission problems.
AI Engineer · Your Agent Is a Lethal Trifecta (And What to Do About It) — Kim Maida, Keycard
Method · MoneyWhen you send a prompt, the agent proposes a mission including a goal, maybe allowed actions, and limits — e.g., 'triage incident 2294' means read that ticket, summarize, or escalate, but don't read other tickets or use other services. A low-risk activity like assessing a ticket might be auto-approved under admin policy; if the ticket has been read and the agent then asks to remediate a usage spike, the mission adds permission to scale the service once but not to use other tools or APIs. The mission is presented for the user to review and approve; once approved, the security token service gives the mission an ID sent to the agent. Tool calls include the mission ID and are proxied by the gateway, which uses the ID to ask the STS if the tool call fits the mission; if it fits, the gateway
Method, not a verified protocol.
AI Engineer · Your Agent Is a Lethal Trifecta (And What to Do About It) — Kim Maida, Keycard
Recommendation · MoneyWhen sending a prompt to the agent, have it propose a mission that includes a goal, allowed actions, and limits. A goal like 'triage incident 2294' means read that ticket, summarize, or escalate — but don't read other tickets and don't use other services.
AI Engineer · Your Agent Is a Lethal Trifecta (And What to Do About It) — Kim Maida, Keycard
RecommendationPlacement is something operators actually control: do not put an untrusted tenant's MIG slice right next to a sensitive model. Know the trade-off: MIG rules out peer-to-peer communication, meaning there is no tensor parallelism on MIG; sharding over NVLink instead limits what leaks to timing alone rather than the layer counts. Watch the GPU itself: make sure the host infrastructure is verifying that no malicious workloads are running on the hardware.
AI Engineer · Your GPU Neighbor Can Hear Your Model — Branislav Brzak, Stealthium
RecommendationOperators should: shard sensitive models over NVLink instead of using MIG to limit what leaks to timing alone; know the trade-off that MIG rules out peer-to-peer communication (no tensor parallelism on MIG); not place an untrusted tenant's MIG slice right next to a sensitive model; verify host infrastructure checks that no malicious workloads run on the hardware; and verify monitoring solutions watch every kernel launch across every GPU with a full alert pipeline.
AI Engineer · Your GPU Neighbor Can Hear Your Model — Branislav Brzak, Stealthium