Principle · MoneyFocus on the emotional pain point the viewer has as the core aspect of content — the moment you focus on that underlying emotional thing is where stuff really resonates. Think about what value the viewer is getting and what value they currently don't have. Speaking the unspoken for your audience makes them feel seen, heard, and understood, which builds connection. Open the loop by acknowledging their struggle: 'I see you, I hear you, I'm there too.' Transform a boring list idea into a personal story of struggle (e.g., 'I was doing this wrong for a while and I felt like I was working hard and not getting any progress').
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Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyEugene Teo says content does really well when you take the time to think about it from the perspective of the viewer: ask what value the viewer is getting and what value they currently don't have.
Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyEugene's first principle for a traditional high-engagement banger is a super high TAM (total addressable market / potential reach): choose topics everybody has already heard of, approached with an SEO mindset where the keywords tick for the human brain rather than Google. His most viral posts transcend health and fitness — 10,000 steps a day, Diet Coke — and high-TAM content appeals to everybody, like his mum double-tapping and sharing the walking protocol post.
Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyEugene Teo warns that if 80% of your posts are high-TAM content, your core audience will eventually switch off. He uses the example of posting only Diet Coke content every day.
Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyThe host endorses doing less content volume but higher quality, saying it leads to more fun, better work, and better conversion. He contrasts this with putting out seven posts a day.
Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyEugene Teo argues that when coaches follow basic exercise science principles their programs look very much the same, so the differentiating factor is the personal element, not the training content. He is big on spending time building the personal side of the brand and says sharing non-industry personal content (like opening Pokemon packs) drives conversions. People remember you not for your insights but for personal moments like helping Jason rip his first Dragonite card. He cautions that posting only personal content would be a problem — it's a percentage play — and his own mix is around 10-20% personal content. He also notes that when people think a creator has one unique twist others lack, that's when they clickbait and become influencers above actual coaches.
Eugene's philosophy; percentage figure flagged as possible transcription error
Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyEugene Teo says people have fears and questions they stay up at 2 a.m. on Reddit trying to find answers to, and don't feel comfortable speaking out loud. When you can speak the unspoken for them, that's when people really start to feel seen, heard, and understood and start to connect with you.
Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyEugene Teo argues the best call-to-action is something the viewer already wants by that point: build up so much anticipation and value that viewers want the convenient implementation before the product plug. CTAs bake in beautifully when the product solves a problem the content raises — e.g., viewers naturally ask 'but how?' during multi-goal training content because fitness content usually targets one adaptation. Sharing personal failures with a method before presenting the solution makes the plug feel earned, and if viewers don't want the product, let them continue on through more value.
Consequential creator advice requires independent verification before Today can promote it.
Garage Strength · The New Rules of Social Media Fitness (2027) w/ Eugene Teo
Principle · MoneyIt is very easy to cheat performance out of these systems: massively oversize your decoder, run backpropagation on it, and suddenly you have brain cells that play anything. Startups and companies get this wrong a lot. With fly-brain connectomes, people use massively oversized decoders, so it was never the fly doing anything — just silicon. Be very careful with oversized decoders and the information that propagates that idea over time.
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Y Combinator · What If We Stopped Using GPUs? | YC Paper Club
Creator perspective · MoneyThe brain is multimodal and real-time, keeps learning throughout life with no context windows, adapts even to things evolution never prepared it for, can learn from just a couple of examples (a 16-year-old shown a stop sign will recognize stop signs forever with several-nines accuracy, whereas an autonomous car needs many different angles, pictures, and shadows), operates on about 20 watts (roughly the power of an iPhone charger), and is extraordinarily energy efficient — which motivates efforts to make AI far more energy efficient.
Y Combinator · What If We Stopped Using GPUs? | YC Paper Club
Principle · MoneyPong is simple enough that encoding and decoding can be hard-coded by hand. But hand-designed encoding/decoding becomes impossible for harder tasks like Doom because 59 channels cannot produce separable outputs for 54 different joint actions. For harder tasks and to scale to GPT-level intelligence, encoding and decoding must be learned end-to-end rather than hand-designed.
Y Combinator · What If We Stopped Using GPUs? | YC Paper Club
Principle · MoneyIf the silicon decoder overfits, the cells never learn because they can keep their stochastic behavior while the decoder plays the game for them.
Y Combinator · What If We Stopped Using GPUs? | YC Paper Club
Report · MoneyIn the brain, memory and computation are intertwined: connections have weights and play a role in computation itself rather than just relaying signals — something digital electronics lack. Communication occurs via events called spikes generated from sensory input and propagated throughout. The brain is mixed-signal (parts digital-like, parts analog-like), and with experience and learning it changes both structure and function, constantly rewiring itself physically and logically — whereas chips are frozen and cannot physically adapt themselves over time.
Y Combinator · What If We Stopped Using GPUs? | YC Paper Club
Principle · MoneyWhen making changes for long-time users, three things matter most: explaining changes clearly, maintaining familiar patterns, and giving users control. When teams do these three things well, legacy users are often much more open to change than expected.
NNgroup · Are You Supporting Legacy Users?
Principle · MindHuberman explains that you can improve your ability to focus by repeatedly engaging the neural circuits responsible for focus over time — what we repeat gets etched into the nervous system and becomes easier. He frames mental focus work like a physical workout: hard work that requires warm-up and progressive training, just as you'd warm up before resistance training or jog before running.
Andrew Huberman · Tools to Improve Your Focus & Concentration | Huberman Lab Essentials
Principle · MindHuberman recommends a hierarchy for improving focus: behavioral tools first, then nutrition, then supplementation, and only lean on prescription drugs if those fail to bring your brain and body to the state you need to perform well. He also advises picking and choosing which protocols to incorporate rather than adopting everything, and emphasizes getting excellent sleep — working on sleep protocols to sleep well and sufficiently long 80% of the nights of your life — as the foundation for focus work.
Consequential creator advice requires independent verification before Today can promote it.
Andrew Huberman · Tools to Improve Your Focus & Concentration | Huberman Lab Essentials
Principle · MindHuberman believes behavioral tools should come first, then focus on nutrition — and always get excellent sleep. Supplementation comes after behavioral tools, nutrition, and sleep. Only if those are failing to bring your brain and body to the state you need to perform well in school, work, and life does he recommend that people lean on prescription drugs.
Consequential creator advice requires independent verification before Today can promote it.
Andrew Huberman · Tools to Improve Your Focus & Concentration | Huberman Lab Essentials
PrincipleAitana Picó advises designers and artists to get references from places beyond magazines and books, because there is inspiration and art everywhere.
Figma · 14 Designs That Inspired Digital Designer Aitana Picó's Unique Style I Source Material
Principle · MoneyHormozi states that when close rates and sales efficiency go up, thousands of businesses have never seen it not work, framing it as a durable heuristic.
Alex Hormozi · 8 Entrepreneurs Compete For $100,000
Principle · MoneyThe host states that an investor is going to want something that's fast growing, highly profitable, and defensible. He thinks hard about the business itself, the business opportunity, and the scalability of that opportunity — lack of a clear opportunity and scalability is a con. A 'mid' opportunity requires violent execution to make the investment worthwhile.
Alex Hormozi · 8 Entrepreneurs Compete For $100,000